Valentine’s Day is a time to celebrate romance and love and kissy-face fealty. But the origins of this festival of candy and cupids are actually dark, bloody — and a bit muddled.
Though no one has pinpointed the exact origin of the holiday, one place to start is ancient Rome. The Romans’ celebrations were violent
From Feb. 13 to 15, the Romans celebrated the feast of Lupercalia. The men sacrificed a goat and a dog, then whipped women with the hides of the animals they had just slain.
The Roman romantics “were drunk. They were naked,” Young women would line up for the men to hit them, Lenski said. They believed this would make them fertile.
The ancient Romans may also be responsible for the name of our modern day of love. Emperor Claudius II executed two men — both named Valentine — on Feb. 14 of different years in the third century. Their martyrdom was honored by the Catholic Church with the celebration of St. Valentine’s Day.
As the holiday spread, it evolved, Around the same time, the Normans celebrated Galatin’s Day. Galatin meant “lover of women.” That was likely confused with St. Valentine’s Day at some point, in part because they sound alike.
Eventually, the tradition made its way to the New World. The Industrial Revolution ushered in factory-made cards in the 19th century. And in 1913, Hallmark Cards of Kansas City, Mo., began mass-producing valentines. February has not been the same since.
Today, the holiday is big business. But that commercialization has spoiled the day for many. Helen Fisher, a sociologist at Rutgers University, said we have only ourselves to blame. “This isn’t a command performance,” she said. “If people didn’t want to buy Hallmark cards, they would not be bought, and Hallmark would go out of business.”
And so the celebration of Valentine’s Day goes on, in varied ways. Many will break the bank buying jewellery and flowers for their beloveds. Some will celebrate in a SAD (that’s Singles Awareness Day) way, dining alone and bingeing on self-gifted chocolates — while others will find a way to make peace with singlehood in a society that wants everyone to partner up. Either way its very different how it started.